Saturday, June 21, 2008

Arena Park Street students bowled over by HAT Trick of Shilpi Chauhan Chakraborty

Friday, June 20th: In continuation of the HAT methodology, about 100 graphic designing entusiasts from Arena Park Street participated in the first of the trilogy of workshops named HAT-Tricks conducted by Shilpi Chauhan Chakraborty, an NID alumnus and a freelance graphic designer by profession at The Academy of Fine Arts conference room.


Ms. Shilpi Chakraborty started the workshop by asking the students to draw/sketch or paint whever comes to their mind when they think of a celebrity like Bipasha Basu.

She went on to draw a comparison beween “Chacha Chowdhury” the immortal comic book character and a graphic designer and explained to the student that like Chacha Chowdhury, a graphic designer’s “dimag” needs to run faster than a computer. She emphasised that the entire “Design Process” needs to be followed before one sits in front of the computer while designing a graphic.



She illustrated the various aspects of the Process including Purpose, Research, Conceptualisation (Idea/Story), Visualisation (Idea Development / Visual Style) and Implementation. She explained to the students that the moment they sat in front of the computer without working on these aspects, their creativity and ideation process would get subdued by their urge to beautify their designs.

She also showed some animation films developed by the students of NID which were truly appreciated by all. She explained the style, characterisation, dialogues and timing of these films and gave a totally new perspective to animation film making to the students who are mostly tilted towards software and give little importance to these aspects. She expained that the films were memorable because of their uniqueness and this aspect needs to be brought into the designs to be created by them in future.

After explaining the above processes, she again asked the students to redo their concept idea about Bipasha Basu and the results were dramatically different.


The students with good visualisation were asked to explain why they did what they did and the good entries were given spot prizes by her.

Mr. Ramesh Ruia, the Director of Arena Park Street termed the event as the starting point in the process of weaning away the students from their leanings towards tools and introducing them to the design visualisation and pre-production aspects of the animation development process in tune with the Hat Methodology introduced by Arena Park Street.

1 comment:

Kumar Ajay said...

There are a number of challenges that the Animation Industry currently faces- the biggest being lack of trained manpower. Moreover,in an Animation Film,a fine balance has to be struck between technical craftmanship& the art of telling a good story.this can be quite difficult to acieve,espically when trying to woo Indian audiences,who have been exposed to high quality Animation productions from Hollywood like Shrek,Toy Stroy etc.
But after watching Animation Films developed by the students of NID in the seminar,i think Indian animation industry has a long way to go.We are doing quit well.I think "this is just the tip of the iceberg,the best is yet to come".